SAP CRM & Customer Experience
Understand customers. Improve service. Increasing loyalty.
Putting your customer at the centera
By intelligently integrating your sales, service and marketing processes, we create the basis for sustainable customer relationships: digital, integrated and scalable. SAP Customer Experience (CX) offers a platform that provides insights, overcomes silos and makes customer proximity measurable.
Advantages for your company:
Understanding customers better
Recognize who your most valuable customers are, what they buy and how often. This enables you to personalize offers and communication in a targeted manner and strengthen long-term customer loyalty.
Responding to market changes
With intelligent CX solutions, you can recognize trends early on, react with agility and turn changes into opportunities for growth and competitive advantages.
One database for everyone
With SAP CX, all teams, from sales to customer service, work on the same database. This ensures consistency in every interaction and creates trust with your customers.
Meeting business needs with precision
Every industry has unique customers, expectations, and ways of working. With intelligent systems, you can design processes that fit your industry and target groups perfectly.
Consistent customer experience and operational excellence.
While the ERP controls central business processes such as order processing, warehouse, production and accounting, the CRM provides the sales, marketing and service-related context to the customer.
Axians thinks holistically: By integrating both worlds, companies benefit from a consistent database to provide customer information, offers and order histories in real time.
SAP solutions for end-to-end customer relationship management
- SAP Customer Data Platform: for a 360° view of the customer, a targeted approach and data protection-compliant consent management
- SAP Sales Cloud: for efficient sales processes, opportunity management and mobile deployment scenarios
- SAP Service Cloud: for fast response times, cross-channel customer service and field service management
- SAP Commerce Cloud: for personalized shopping experiences across all digital channels.
Axians orchestrates these solutions into an intelligent overall architecture – individually tailored to your industry and your growth targets.
CRM/CX
Discover & Attract
- Target group analysis & segmentation
- Marketing campaigns
- Lead generation
Added value: Creating visibility
Engage & Convert
- Lead qualification & scoring
- Opportunity management
- Offer & contract
Added value: Achieve purchases
Buy & Deliver
- Order entry & order processing
- Billing & Subscription
- Delivery & Fulfillment
Added value: process & deliver purchases
Service & Support
- Service requests & feedback management
- Self-service portals
- Field Service Management
Added value: making customers happy
Loyalty & Retain
- Loyalty programs & customer retention
- Surveys & feedback
- Re-engagement campaigns
Added value: retaining buyers
SAP Commerce Cloud:
More growth in B2B and B2C commerce
In a networked world with rising customer expectations, a traditional web store is no longer enough. Companies need a central platform that not only allows customers to shop, but also offers them full transparency, control and support at all times. This is exactly where the SAP Commerce Cloud customer portal comes in.
Customers can manage orders, view invoices, check delivery status or make support requests, regardless of opening hours and sales capacities.
Whether prices, availability, contracts or past orders: everything can be viewed in one place. This increases customer satisfaction and takes the pressure off your sales team.
Allow customers to assign task-based roles within their organization – from purchasing to accounting.
Thanks to the seamless connection to SAP S/4HANA, Sales Cloud or ERP systems, everything remains synchronized – from the quote to the invoice.
SAP Customer Data:
Understanding customers, strengthening trust
Turn customer data into a driver for better experiences and more efficient processes.
The SAP Customer Data Platform combines solutions that enable companies to use customer data responsibly while increasing relevance, security and trust. From the first login to long-term customer loyalty: With a networked data approach, you create the basis for well thought-out CX strategies: cross-channel and legally compliant.
Use a data protection-compliant 360° customer profile to enable dynamic, personalized interactions across all channels.
Optimize onboarding processes, consent management and login experiences for more security, fewer hurdles and maximum user-friendliness.
Link identity and preference data from all CX channels with backend systems such as ERP, analytics or supply chain – for automated processes throughout the entire company.
SAP Service Cloud:
Exceeding customer service
Exceed customer expectations and turn your customer service into a measurable competitive advantage. Optimize your service processes, increase customer satisfaction and loyalty and boost sales.
What the SAP Service Cloud can do for your company:
Connect all touchpoints in customer service, from call center to chat to field service.
Use contextual customer data, historical interactions and AI-supported recommendations to increase the performance of your service employees in a targeted manner.
Whether new services, products or business models: with the modular SAP Service Cloud, you can remain agile and easily scale your customer service as required.
SAP Sales Cloud: accelerate sales and exploit sales potential
Make your sales more efficient, connected and customer-centric. Increase closing rates, improve forecast accuracy and delight your customers with personalized experiences across all channels. Turn opportunities into measurable success faster.
What the SAP Sales Cloud can do for your company:
Automate routine tasks, reduce manual effort and free up time for active sales.
Use real-time data, intelligent dashboards and AI-based insights for precise forecasts and well-founded decisions.
Whether B2B or B2C: With the SAP Sales Cloud, you can create consistent, personalized touchpoints that strengthen trust and loyalty.
References
Connecting data, sales and service with SAP – Mayer & Cie. GmbH & Co. KG
As a global leader in circular knitting machines, Mayer & Cie. has been developing high-precision systems “Made in Germany” since 1935. But global success needs more than strong engineering. Together with Axians, the company connected data, sales, service and shipping with SAP solutions.
How Collonil Transformed Sales with SAP Sales Cloud
Tradition meets innovation: Collonil has been producing care products “Made in Germany” since 1909. To strengthen its international sales, the company relies on SAP Sales Cloud — ensuring smarter lead handling, better insights, and faster decisions for global growth.
Digitalizing sales with the SAP Sales Cloud – Ravensburger AG
Ravensburger is known for high-quality games, puzzles and books. But lasting success needs more than strong products: manual processes and outdated systems slowed growth. Together with Axians, Ravensburger digitalized sales with SAP Sales Cloud for more transparency and efficiency.
What can we do for you?
Michael Scharff
Senior Sales Manager
