Ravensburger AG
Redefining digital sales with the SAP Sales Cloud
Customer centricity needs a system and strategy
Ravensburger is known for its high-quality games, puzzles and books. However, remaining successful in a dynamic market requires more than a strong product portfolio: outdated on-premise systems, manual order processes and isolated communication were hindering growth.
It needs customer proximity, digital processes and a clear sales strategy.
Together with Axians, Ravensburger took the next step: the introduction of the SAP Sales Cloud as a central tool for more transparency, better management and sustainable sales success.
From customer perspective to sales opportunity
The focus of the project: a 360° customer view that brings together information about customers, visits, prices, discounts and potential in one place.
What Ravensburger can do better now:
Plan and document sales visits in a targeted manner
View and control discount information directly
Analyze customer data in real time
Systematically measure and optimize sales success
The Sales Cloud enables the standardized mapping of special functionalities with complex SAP condition topics, such as pricing and discounts […].
This provides a stable basis for multiple order entry – the only solution we have found that can be seamlessly integrated into SAP.
Patrick Bartl
Project manager at Ravensburger
Change needs proximity, not just technology
The introduction of the SAP Sales Cloud was more than just an IT project, it was a change project. Thanks to intensive stakeholder management, on-site meetings with the sales team and a gradual rollout, Axians managed to get everyone involved on board and gain acceptance for the new system.
Focus areas
Customer transparency
Central 360° view of all customer contacts
Visit planning
Targeted control and evaluation of field service appointments
Analysis
Integration of Jedox for deeper insights
Discount control
Uniform discount view across all channels
Acceptance
Successful change management through proximity to the specialist area
Future-proof with SAP Sales & Service Cloud
Ravensburger already uses the SAP Service Cloud for customer inquiries. The SAP Sales Cloud is the logical next step towards consistent end-to-end processes. With the planned S/4HANA transformation, Ravensburger is laying the foundation for a scalable, standardized platform.
The path to the solution: Co-innovation & implementation with Axians
Step by step to the goal:
- Usage scenarios analyzed & documented
- System demos & proof of concept (PoC) for maximum transparency
- App development on SAP BTP for mobile multiple order entry
- Agile project management with weekly coordination
Axians – Your partner for CX Excellence
As a long-standing CX expert and implementation partner of Ravensburger, Axians not only introduced the SAP Sales Cloud, but also accompanied the company on its way to data-supported, customer-centric sales. With industry knowledge, methodology and pragmatic implementation power, from conception to scaling.
Shape the sales of the future now!
A modern CX platform with SAP Sales Cloud and Axians.
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