
Frutura Obst & Gemüse Kompetenzzentrum GmbH
Digital process power for fresh fruit & vegetables
From the field to the market
Every day, 250,000 tons of fresh fruit and vegetables pass through Frutura‘s logistics centers to supply over 1,600 SPAR stores in Austria. A logistical masterpiece, but one that was becoming increasingly complex. Outdated systems, a lack of transparency and manual processes jeopardized efficiency and quality. But with growing volumes, international suppliers and increasing requirements, manual processes were no longer enough.
The solution? A bold step towards digitalization, together with Axians.
99%
of supplier invoices are error-free.
60%
faster incoming goods process.
85 %
of direct material suppliers are connected to the SAP Business Network.
Digital change with a bite
SAP S/4HANA ERP as the intelligent backbone of fresh produce logistics
With the implementation of SAP S/4HANA, Frutura created an integrated real-time system for all business processes: from packaging and emergency power supply to the control of exotic ripening chambers. Together with Axians, a rollout was achieved that not only increased efficiency across the company, but also opened up scope for innovation and scalability.
“Axians’ speed and flexibility are remarkable. Despite constantly new requirements, everything was implemented quickly and cleanly – smooth delivery to our customers was ensured at all times.”
Katrin Hohensinner-Häupl
Managing Director Frutura
The next step: Supply Chain Collaboration & Supplier Lifecycle Performance
More efficiency in purchasing and warehousing with SAP Ariba
As a logical extension of the SAP S/4HANA platform, Frutura now relies on SAP Ariba Supply Chain Collaboration and Supplier Lifecycle Performance to extend digitalization to purchasing and warehouse management:
Advantages at a glance:
Reduced internal expenditure in purchasing, goods receipt and supplier management
Central certificate management and seamless supplier integration
Direct EDI connection speeds up processes on both sides
Suppliers receive transparency on orders, credit notes and statistics in the Ariba network
Up to 300 suppliers will be integrated step by step
Over 200,000 documents are exchanged digitally every year
“With SAP Ariba, we are creating a future-proof, fully integrated eProcurement ecosystem.”
State of the art supplier management
Digital transformation with SAP Ariba
With Ariba, Frutura is taking the next big step: a fully digitalized, end-to-end procurement process: from supplier selection and contract management to digital invoicing. The solutions create transparency, control and automation along the entire supplier lifecycle.
Compliance? Automatically included!
Together with Axians, Frutura defined over 40 business rules in the SAP Business Network, for example: No invoice without goods receipt. This reduces errors, minimizes risks and strengthens collaboration with over 1,000 suppliers – from organic farms to international wholesalers:
- Over 85% of suppliers are already connected
- 99% of all incoming invoices are correct, without manual intervention
- Handling unit processes are now 60% faster than before
“Thanks to the professional approach of the implementation partner, we were able to optimally implement the project with all defined processes within the specified time.”
DI (FH) Gerald Goldgruber
Strategic Head of Process Management and SAP
Axians – your partner for digital excellence
As Program Lead, Axians played a key role in the integration and management of the entire SAP scenario, from SAP S/4HANA to SAP Business Network Collaboration. With a deep understanding of the industry, methodical expertise and close coordination with apsolut, the transformation was implemented efficiently, smoothly and in a future-proof manner.
Take your supply chain to the next level!
Arrange a consultation with our experts for business applications and SAP now.
Jonas Müller
SAP Solution Manager
This could also be of interest to you

A new central ERP system for fruit and vegetable wholesalers.
Frutura Obst & Gemüse Kompetenzzentrum GmbH

Modern ERP for real estate, finance and personnel