{"id":597,"date":"2025-08-19T11:25:51","date_gmt":"2025-08-19T11:25:51","guid":{"rendered":"https:\/\/solutions.axians.com\/sap\/?post_type=reference&#038;p=597"},"modified":"2025-10-27T00:26:22","modified_gmt":"2025-10-27T00:26:22","slug":"collonil","status":"publish","type":"reference","link":"https:\/\/solutions.axians.com\/sap\/de\/referenzen\/collonil\/","title":{"rendered":"CRM-Modernisierung bei Collonil"},"content":{"rendered":"\n<section class=\"wp-block-group stage-subpage is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1372\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg\" alt=\"\" class=\"wp-image-1530\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-800x572.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-768x549.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-1536x1098.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading headline\">Collonil &#8211; Salzenbrodt GmbH &amp; Co. KG<\/h1>\n\n\n\n<p>Digitale Vertriebssteuerung mit SAP Sales Cloud&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group breadcrumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group references-tags is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-industry wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">Konsumg\u00fcter<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">Schuhpflege &amp; Lederprodukte<\/div><\/div>\n\n<div class=\"taxonomy-solution wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">Jedox-Anbindung<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">SAP Sales Cloud<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-big is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Die Traditionsmarke Collonil ist eine bekannte und f\u00fchrende Marke f\u00fcr Reinigungs- Pflege- und Schutzprodukte von anspruchsvollem Leder und textilen Oberfl\u00e4chen. Die Produkte sind \u201eMade in Germany\u201c und werden seit 1909&nbsp; in Berlin produziert. Dank einer konsequenten Qualit\u00e4t- und Innovationsstrategie steht\u202fCollonil f\u00fcr h\u00f6chste Kompetenz in der Pflege und Impr\u00e4gnierung und hat sich mit High-Tech Produkten f\u00fcr Sneaker, Schuhe, aber auch der Reinigung von Steinoberfl\u00e4chen einen Namen gemacht.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Ausgangslage: Vertrieb mit analoger Bremse&nbsp;<\/h2>\n\n\n\n<p>Collonil blickt auf eine starke Geschichte im station\u00e4ren Handel zur\u00fcck und genau hier lag die Herausforderung. Der Au\u00dfendienst arbeitete mit manuellen Prozessen, fragmentierter Informationslage und nicht genutzten Tools:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kundeninformationen verteilt auf verschiedene Quellen&nbsp;<\/li>\n\n\n\n<li>Besuchsplanung spontan und ineffizient&nbsp;<\/li>\n\n\n\n<li>Rabattinformationen &amp; Bestellhistorien nur \u00fcber den Innendienst abrufbar&nbsp;<\/li>\n\n\n\n<li>Fehlendes strategisches Vertriebscontrolling&nbsp;<\/li>\n\n\n\n<li>Geringe Systemnutzung &amp; Akzeptanz&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Die L\u00f6sung: Digitale Vertriebssteuerung mit SAP Sales Cloud&nbsp;<\/h2>\n\n\n\n<p>Nachdem das Projekt von einem anderen Systemhaus gestartet worden war, \u00fcbernahm Axians die Verantwortung&nbsp; mit einem klaren Fokus auf eine praxisorientierte Umsetzung, z\u00fcgiges Enablement und eine konsequente Ausrichtung an den Bed\u00fcrfnissen der Anwender.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-50-50 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Phase 1: CRM-Basis &amp; Effizienzsteigerung&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einf\u00fchrung einer zentralen 360\u00b0-Kundensicht&nbsp;<\/li>\n\n\n\n<li>Effizientere Besuchsplanung &amp; Nachbereitung&nbsp;<\/li>\n\n\n\n<li>Datenbasierte Steuerung der Kundenbeziehungen&nbsp;<\/li>\n\n\n\n<li>Verkn\u00fcpfung von Vertriebsplanung und Kundenkommunikation&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Phase 2: Mobiler Vertrieb mit Mehrwert<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offlinef\u00e4hige Auftragserfassung in Echtzeit&nbsp;<\/li>\n\n\n\n<li>Rabatt- &amp; Preissimulation direkt aus dem ERP&nbsp;<\/li>\n\n\n\n<li>Integrierte Terminplanung &amp; Besuchserinnerungen&nbsp;<\/li>\n\n\n\n<li>Weniger Nacharbeit, schnellere Auftragsabwicklung&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">So arbeitet Axians: Nah am Menschen. Stark in der Umsetzung.<\/h2>\n\n\n\n<p>Axians begleitete Collonil nicht nur technisch, sondern auch kulturell \u2013 mit einem Vorgehen, das den Mittelstand versteht:&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-33-33-33 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Verstehen&nbsp;<\/h3>\n\n\n\n<p>Pers\u00f6nliche Termine mit den Au\u00dfendienst-Teams vor Ort machten reale Arbeitsweisen und H\u00fcrden sichtbar.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">L\u00f6sung gestalten&nbsp;<\/h3>\n\n\n\n<p>Die SAP Sales Cloud wurde so konzipiert, dass sie den kompletten Kundenkontakt unterst\u00fctzt.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\"><strong>Validieren<\/strong><\/h3>\n\n\n\n<p>Prototypen wurden gemeinsam mit den Usern getestet und in mehreren Schleifen angepasst.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Verankern<\/h3>\n\n\n\n<p>Ein gezieltes Change Management sorgte f\u00fcr hohe Akzeptanz, durch echte Mehrwerte und konkrete Unterst\u00fctzung im Alltag.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group cross-selling is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Dies k\u00f6nnte auch f\u00fcr Sie von Interesse sein<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg\" alt=\"\" class=\"wp-image-1533\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Digitaler Vertrieb neu definiert mit der SAP Sales Cloud<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Ravensburger AG<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/de\/referenzen\/ravensburger\/\">Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1920x1280.jpg\" alt=\"\" class=\"wp-image-1512\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1920x1280.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1536x1024.jpg 1536w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Digitale Prozesspower f\u00fcr frisches Obst &amp; Gem\u00fcse<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Frutura Obst &amp; Gem\u00fcse Kompetenzzentrum GmbH<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/de\/referenzen\/frutura-supply-chain\/\">Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Collonil &#8211; Salzenbrodt GmbH &amp; Co. KG Digitale Vertriebssteuerung mit SAP Sales Cloud&nbsp; Die Traditionsmarke Collonil ist eine bekannte und f\u00fchrende Marke f\u00fcr Reinigungs- Pflege- und Schutzprodukte von anspruchsvollem Leder und textilen Oberfl\u00e4chen. Die Produkte sind \u201eMade in Germany\u201c und werden seit 1909&nbsp; in Berlin produziert. Dank einer konsequenten Qualit\u00e4t- und Innovationsstrategie steht\u202fCollonil f\u00fcr h\u00f6chste [&hellip;]<\/p>\n","protected":false},"featured_media":1530,"parent":0,"template":"","meta":{"footnotes":""},"industry":[13,15],"solution":[16,7],"headcount":[34],"class_list":["post-597","reference","type-reference","status-publish","has-post-thumbnail","hentry","industry-konsumguter","industry-schuhpflege-lederprodukte","solution-jedox-anbindung","solution-sap-sales-cloud","headcount-klein-800-ma"],"lang":"de","translations":{"de":597,"at":3007,"en":2727,"hr":5690},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/types\/reference"}],"version-history":[{"count":12,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/597\/revisions"}],"predecessor-version":[{"id":3871,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/597\/revisions\/3871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media\/1530"}],"wp:attachment":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/industry?post=597"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/solution?post=597"},{"taxonomy":"headcount","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/headcount?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}