{"id":5690,"date":"2026-03-31T16:11:06","date_gmt":"2026-03-31T15:11:06","guid":{"rendered":"https:\/\/solutions.axians.com\/sap\/?post_type=reference&#038;p=5690"},"modified":"2026-03-31T16:11:06","modified_gmt":"2026-03-31T15:11:06","slug":"modernizacija-crm-a-u-collonilu","status":"publish","type":"reference","link":"https:\/\/solutions.axians.com\/sap\/hr\/referenzen\/modernizacija-crm-a-u-collonilu\/","title":{"rendered":"Modernizacija CRM-a u Collonilu"},"content":{"rendered":"\n<section class=\"wp-block-group stage-subpage is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1372\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg\" alt=\"\" class=\"wp-image-5684\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-800x572.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-768x549.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-1536x1098.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><h1 class=\"wp-block-heading headline\">Collonil &#8211; Salzenbrodt komanditno dru\u0161tvo<\/h1>\n\n\n<p>Digitalno upravljanje prodajom sa SAP Sales Cloudom\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group breadcrumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group references-tags is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-industry wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">Njega obu\u0107e i ko\u017enih proizvoda<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">potro\u0161a\u010dka roba<\/div><\/div>\n\n<div class=\"taxonomy-solution wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">Jedox veza<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">SAP Sales Cloud<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-big is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><p>Tradicionalni brend Collonil je dobro poznat i vode\u0107i brend za proizvode za \u010di\u0161\u0107enje, njegu i za\u0161titu visokokvalitetnih ko\u017enih i tekstilnih povr\u0161ina. Proizvodi su &#8220;Made in Germany&#8221; i proizvode se u Berlinu od 1909. godine. Zahvaljuju\u0107i dosljednoj strategiji kvalitete i inovacija, Collonil predstavlja najvi\u0161u razinu stru\u010dnosti u njezi i impregnaciji te je stekao reputaciju visokotehnolo\u0161kim proizvodima za tenisice, cipele, a tako\u0111er i za \u010di\u0161\u0107enje kamenih povr\u0161ina.\u00a0\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading headline\">Po\u010detno stanje: Distribucija s analognom ko\u010dnicom\u00a0<\/h2>\n\n\n<p>Collonil ima bogatu povijest u maloprodaji u fizi\u010dkim trgovinama, i upravo je tu le\u017eao izazov. Prodajni tim radio je s ru\u010dnim procesima, fragmentiranim informacijama i neiskori\u0161tenim alatima:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informacije o kupcima raspore\u0111ene na razli\u010ditim izvorima <\/li>\n\n\n\n<li>Spontano i neu\u010dinkovito planiranje posjeta <\/li>\n\n\n\n<li>Informacije o popustima i povijest narud\u017ebi dostupne su samo putem osoblja u uredu. <\/li>\n\n\n\n<li>Nedostatak strate\u0161kog nadzora prodaje <\/li>\n\n\n\n<li>Niska iskori\u0161tenost sustava i prihva\u0107anje <\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Rje\u0161enje: digitalno upravljanje prodajom sa SAP Sales Cloudom\u00a0<\/h2>\n\n\n<p>Nakon \u0161to je projekt pokrenula druga sistem integrator, Axians je preuzeo odgovornost s jasnim fokusom na prakti\u010dnu implementaciju, brzo omogu\u0107avanje i dosljedno uskla\u0111ivanje s potrebama korisnika.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-50-50 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading headline\">Faza 1: Temelj CRM-a i pobolj\u0161anje u\u010dinkovitosti\u00a0<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uvo\u0111enje centraliziranog 360\u00b0 pogleda na kupca <\/li>\n\n\n\n<li>U\u010dinkovitije planiranje posjeta i pra\u0107enje <\/li>\n\n\n\n<li>Upravljanje odnosima s kupcima vo\u0111eno podacima <\/li>\n\n\n\n<li>Povezivanje planiranja prodaje i komunikacije s kupcima <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading headline\">Faza 2: Mobilna prodaja s dodanom vrijedno\u0161\u0107u<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unos narud\u017ebi mogu\u0107 i izvan mre\u017ee u stvarnom vremenu <\/li>\n\n\n\n<li>Popust i simulacija cijena izravno iz ERP-a <\/li>\n\n\n\n<li>Integrirano planiranje i podsjetnici za posjetitelje <\/li>\n\n\n\n<li>Manje prerade, br\u017ea obrada narud\u017ebi <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading headline\">Tako Axians radi: Blizu ljudi. Sna\u017ean u implementaciji.<\/h2>\n\n\n<p>Axians je podr\u017eao Collonil ne samo tehni\u010dki, ve\u0107 i kulturno \u2013 pristupom koji razumije mala i srednja poduze\u0107a:\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-33-33-33 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading headline\">razumijevanje\u00a0<\/h3>\n\n\n<p>Osobni sastanci s terenskim timovima na terenu otkrili su stvarne radne metode i prepreke.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading headline\">Dizajniranje rje\u0161enja\u00a0<\/h3>\n\n\n<p>SAP Sales Cloud je osmi\u0161ljen da podr\u017ei cijeli proces kontakta s kupcima.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading headline\"><strong>validirati<\/strong><\/h3>\n\n\n<p>Prototipovi su testirani zajedno s korisnicima i prilago\u0111avani u nekoliko ciklusa.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading headline\">Sidrenje<\/h3>\n\n\n<p>Ciljani upravljanje promjenama osiguralo je visoku razinu prihva\u0107anja kroz istinsku dodanu vrijednost i konkretnu podr\u0161ku u svakodnevnom \u017eivotu.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group cross-selling is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading headline\">Ovo bi vas tako\u0111er moglo zanimati<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg\" alt=\"\" class=\"wp-image-5402\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p>Digitalna prodaja redefinirana pomo\u0107u SAP Sales Clouda<\/p>\n\n\n<h2 class=\"wp-block-heading headline\">Ravensburger d.o.o.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/at\/referenzen\/wie-ravensburger-mit-axians-den-vertrieb-neu-denkt\/\">Saznajte vi\u0161e<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1920x1280.jpg\" alt=\"\" class=\"wp-image-5689\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1920x1280.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1536x1024.jpg 1536w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p>Digitalna snaga procesa za svje\u017ee vo\u0107e i povr\u0107e<\/p>\n\n\n<h2 class=\"wp-block-heading headline\">Frutura Centar kompetencija za vo\u0107e i povr\u0107e d.o.o.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/at\/referenzen\/frutura-setzt-auf-sap-ariba\/\">Saznajte vi\u0161e<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Collonil &#8211; Salzenbrodt komanditno dru\u0161tvo Digitalno upravljanje prodajom sa SAP Sales Cloudom\u00a0 Tradicionalni brend Collonil je dobro poznat i vode\u0107i brend za proizvode za \u010di\u0161\u0107enje, njegu i za\u0161titu visokokvalitetnih ko\u017enih i tekstilnih povr\u0161ina. Proizvodi su &#8220;Made in Germany&#8221; i proizvode se u Berlinu od 1909. godine. Zahvaljuju\u0107i dosljednoj strategiji kvalitete i inovacija, Collonil predstavlja najvi\u0161u [&hellip;]<\/p>\n","protected":false},"featured_media":5684,"parent":0,"template":"","meta":{"footnotes":""},"industry":[838,844],"solution":[850,841],"headcount":[847],"class_list":["post-5690","reference","type-reference","status-publish","has-post-thumbnail","hentry","industry-njega-obuce-i-koznih-proizvoda","industry-potrosacka-roba","solution-jedox-veza","solution-sap-sales-cloud","headcount-mala-800-zaposlenika"],"lang":"hr","translations":{"hr":5690,"at":3007,"de":597,"en":2727},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/5690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/types\/reference"}],"version-history":[{"count":2,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/5690\/revisions"}],"predecessor-version":[{"id":7454,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/5690\/revisions\/7454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media\/5684"}],"wp:attachment":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media?parent=5690"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/industry?post=5690"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/solution?post=5690"},{"taxonomy":"headcount","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/headcount?post=5690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}