{"id":2778,"date":"2025-10-06T09:44:09","date_gmt":"2025-10-06T09:44:09","guid":{"rendered":"https:\/\/solutions.axians.com\/sap\/?post_type=reference&#038;p=2778"},"modified":"2026-01-13T15:01:54","modified_gmt":"2026-01-13T15:01:54","slug":"how-ravensburger-is-rethinking-distribution-with-axians","status":"publish","type":"reference","link":"https:\/\/solutions.axians.com\/sap\/references\/how-ravensburger-is-rethinking-distribution-with-axians\/","title":{"rendered":"How Ravensburger is rethinking distribution with Axians"},"content":{"rendered":"\n<section class=\"wp-block-group stage-subpage is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg\" alt=\"\" class=\"wp-image-1811\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading headline\"><strong>Ravensburger AG<\/strong><\/h1>\n\n\n\n<p>Redefining digital sales with the SAP Sales Cloud<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group breadcrumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group references-tags is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-industry wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">consumer goods<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">Games &amp; Publishing<\/div><\/div>\n\n<div class=\"taxonomy-solution wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">SAP Sales Cloud<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-big is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Customer centricity needs a system and strategy <\/strong><\/p>\n\n\n\n<p>Ravensburger is known for its high-quality games, puzzles and books. However, remaining successful in a dynamic market requires more than a strong product portfolio: outdated on-premise systems, manual order processes and isolated communication were hindering growth. <\/p>\n\n\n\n<p>It needs <strong>customer proximity<\/strong>, <strong>digital processes<\/strong> and <strong>a clear sales strategy<\/strong>. <\/p>\n\n\n\n<p>Together with <strong>Axians<\/strong>, Ravensburger took the next step: the introduction of the <strong>SAP Sales Cloud<\/strong> as a central tool for more transparency, better management and sustainable sales success. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">From customer perspective to sales opportunity <\/h2>\n\n\n\n<p>The focus of the project: a <strong>360\u00b0 customer view<\/strong> that brings together information about customers, visits, prices, discounts and potential in one place. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-50-50 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row row--headline is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">What Ravensburger can do better now: <\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Plan and document sales visits in a targeted manner <\/h3>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">View and control discount information directly <\/h3>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Analyze customer data in real time  <\/h3>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Systematically measure and optimize sales success <\/h3>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group quote is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The Sales Cloud enables the <strong>standardized mapping of special functionalities with complex SAP condition topics<\/strong>, such as pricing and discounts [&#8230;]. <\/p>\n\n\n\n<p>This provides a stable basis for <strong>multiple order entry<\/strong> &#8211; the only solution we have found that can be seamlessly integrated into SAP. <\/p>\n<cite>Patrick Bartl<\/cite><\/blockquote>\n\n\n\n<p>Project manager at Ravensburger<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Change needs proximity, not just technology<\/h2>\n\n\n\n<p>The introduction of the SAP Sales Cloud was more than just an IT project, it was a <strong>change project<\/strong>. Thanks to <strong>intensive stakeholder management<\/strong>, <strong>on-site meetings with the sales team<\/strong> and a gradual rollout, Axians managed to get everyone involved on board and gain <strong>acceptance<\/strong> for the new system. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-33-33-33 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row row--headline is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Focus areas<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Customer transparency<\/h3>\n\n\n\n<p>Central 360\u00b0 view of all customer contacts <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Visit planning<\/h3>\n\n\n\n<p>Targeted control and evaluation of field service appointments <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Analysis<\/h3>\n\n\n\n<p>Integration of Jedox for deeper insights <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Discount control<\/h3>\n\n\n\n<p>Uniform discount view across all channels <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Acceptance<\/h3>\n\n\n\n<p>Successful change management through proximity to the specialist area <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Future-proof with SAP Sales &amp; Service Cloud<\/h2>\n\n\n\n<p>Ravensburger already uses the <strong>SAP Service Cloud<\/strong> for customer inquiries. The <strong>SAP Sales Cloud<\/strong> is the logical next step towards consistent end-to-end processes. With the planned S\/4HANA transformation, Ravensburger is laying the foundation for a scalable, standardized platform. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The path to the solution: Co-innovation &amp; implementation with Axians <\/h2>\n\n\n\n<p><strong>Step by step to the goal<\/strong>: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Usage scenarios analyzed &amp; documented<\/strong> <\/li>\n\n\n\n<li><strong>System demos &amp; proof of concept (PoC)<\/strong> for maximum transparency<\/li>\n\n\n\n<li><strong>App development on SAP BTP<\/strong> for mobile multiple order entry<\/li>\n\n\n\n<li><strong>Agile project management<\/strong> with weekly coordination<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Axians &#8211; Your partner for CX Excellence <\/h2>\n\n\n\n<p>As a long-standing CX expert and implementation partner of Ravensburger, Axians not only introduced the SAP Sales Cloud, but also accompanied the company on <strong>its way to data-supported, customer-centric sales<\/strong>. With industry knowledge, methodology and pragmatic implementation power, from conception to scaling. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shape the sales of the future now! <\/h2>\n\n\n\n<p><strong>A modern CX platform with SAP Sales Cloud and Axians.<\/strong> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/contact-us\/\">Arrange a consultation now <\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/sap-solutions\/cx-crm\/\">Learn more about the SAP Sales Cloud<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group cross-selling is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">This could also be of interest to you<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1372\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg\" alt=\"\" class=\"wp-image-2720\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-800x572.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-768x549.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-1536x1098.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Digital sales management with SAP Sales Cloud<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Collonil &#8211; Salzenbrodt GmbH &amp; Co. KG<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/references\/crm-modernization-at-collonil\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/20230522_MayerCie_Digitalisierung_Still_000.jpg\" alt=\"\" class=\"wp-image-1810\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/20230522_MayerCie_Digitalisierung_Still_000.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/20230522_MayerCie_Digitalisierung_Still_000-800x450.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/20230522_MayerCie_Digitalisierung_Still_000-768x432.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/20230522_MayerCie_Digitalisierung_Still_000-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Data, sales, service, shipping &#8211; all networked!<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Mayer &amp; Cie. GmbH &amp; Co. KG<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/references\/all-round-sap-landscape-in-mechanical-engineering-at-mayer-cie\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Ravensburger AG Redefining digital sales with the SAP Sales Cloud Customer centricity needs a system and strategy Ravensburger is known for its high-quality games, puzzles and books. However, remaining successful in a dynamic market requires more than a strong product portfolio: outdated on-premise systems, manual order processes and isolated communication were hindering growth. It needs [&hellip;]<\/p>\n","protected":false},"featured_media":1811,"parent":0,"template":"","meta":{"footnotes":""},"industry":[319,361],"solution":[423],"headcount":[440],"class_list":["post-2778","reference","type-reference","status-publish","has-post-thumbnail","hentry","industry-consumer-goods","industry-games-publishing","solution-sap-sales-cloud","headcount-large-1500-employees"],"lang":"en","translations":{"en":2778,"at":3017,"de":591,"hr":5732},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/types\/reference"}],"version-history":[{"count":4,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2778\/revisions"}],"predecessor-version":[{"id":4700,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2778\/revisions\/4700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media\/1811"}],"wp:attachment":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media?parent=2778"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/industry?post=2778"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/solution?post=2778"},{"taxonomy":"headcount","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/headcount?post=2778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}