{"id":2765,"date":"2025-10-06T09:43:24","date_gmt":"2025-10-06T09:43:24","guid":{"rendered":"https:\/\/solutions.axians.com\/sap\/?post_type=reference&#038;p=2765"},"modified":"2025-10-06T20:40:53","modified_gmt":"2025-10-06T20:40:53","slug":"support-for-brau-union-from-sap-ams","status":"publish","type":"reference","link":"https:\/\/solutions.axians.com\/sap\/references\/support-for-brau-union-from-sap-ams\/","title":{"rendered":"Support for Brau Union from SAP AMS"},"content":{"rendered":"\n<section class=\"wp-block-group stage-subpage is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2120\" height=\"1414\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-2149119636.jpg\" alt=\"\" class=\"wp-image-1812\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-2149119636.jpg 2120w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-2149119636-800x534.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-2149119636-1920x1281.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-2149119636-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-2149119636-1536x1024.jpg 1536w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-2149119636-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2120px) 100vw, 2120px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading headline\">Brau Union \u00d6sterreich AG<\/h1>\n\n\n\n<p>IT relief for the core business through SAP Application Management<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group breadcrumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group references-tags is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-industry wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">Food &amp; beverage industry<\/div><\/div>\n\n<div class=\"taxonomy-solution wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">SAP Application Management<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">Technical Support<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-big is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<p>In order to meet the increasing demands on IT service quality, reliability and internal resource planning, Brau Union \u00d6sterreich opted for comprehensive SAP application management outsourcing to Axians. The focus: operational relief, guaranteed availability and continuous access to know-how. Axians ensures peace of mind, reliability and expertise in SAP operations. So that Brau Union can concentrate on what really counts: strong brands, satisfied customers and good beer. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\"><strong>The challenge: complexity and resources<\/strong> <\/h2>\n\n\n\n<p>After the introduction of the SAP system, two central questions arose: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Who will take care of operation, maintenance and support in the long term?<\/li>\n\n\n\n<li>How can IT failures, vacations or bottlenecks be reliably cushioned?<\/li>\n<\/ol>\n\n\n\n<p>The answer: a strong partner who works reliably in the background. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution: SAP Application Management from Axians <\/h2>\n\n\n\n<p>Axians took over the complete application and technical SAP support. Clear processes, response times and responsibilities were defined together so that the internal teams could concentrate on strategic issues. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In concrete terms, this means: <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daily SAP support for around 1,200 employees<\/strong> <\/li>\n\n\n\n<li><strong>All-round support<\/strong> from system updates to user queries and troubleshooting<\/li>\n\n\n\n<li><strong>Quick help with peak loads<\/strong> or unexpected problems<\/li>\n\n\n\n<li><strong>Individual service level agreements<\/strong> for measurable quality<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/sap-services\/support-operation\/\">Learn more about Axians SAP AMS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-33-33-33 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row row--headline is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">The advantages at a glance<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\"><strong>Less stress in IT<\/strong> <\/h3>\n\n\n\n<p>Axians takes care of the day-to-day business &#8211; internal IT gains time for innovation and further development. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">More safety &amp; stability<\/h3>\n\n\n\n<p>SAP systems run reliably &#8211; with short response times in the event of faults. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Access to specialized knowledge<\/h3>\n\n\n\n<p>Without having to hire experts itself, Brau Union benefits from the latest SAP expertise. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Scalability on demand <\/h3>\n\n\n\n<p>If new requirements or peak loads arise, the number of employees can be flexibly increased. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\"> Long-term cost transparency <\/h3>\n\n\n\n<p>Clearly defined services and responsibilities make it easier to plan costs and budgets. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group quote is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;We have enjoyed an extremely collaborative and professional partnership with Axians for many years. We particularly appreciate the solution-oriented approach &#8211; even in challenging situations. Axians is characterized by its hands-on mentality and its efforts to achieve the best possible result for the customer.<\/em> &#8221; <\/p>\n<cite>DI(FH) Thomas Schmidbauer <\/cite><\/blockquote>\n\n\n\n<p>Service Delivery Manager Applications, Brau Union \u00d6sterreich AG <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\"><strong>About Brau Union Austria<\/strong> <\/h2>\n\n\n\n<p>With over 100 types of beer and well-known brands such as G\u00f6sser, Zipfer and Puntigamer, Brau Union \u00d6sterreich is the leading beer producer in the country. As part of the HEINEKEN Group, the company focuses on sustainability, digitalization and strong partnerships. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Registered office<\/strong>: Linz, Austria<\/li>\n\n\n\n<li><strong>Employees<\/strong>: approx. 2,300<\/li>\n\n\n\n<li><strong>Branches<\/strong>: 9 locations<\/li>\n\n\n\n<li><strong>Industry<\/strong>: Food &amp; Beverages<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group cross-selling is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">This could also be of interest to you<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"680\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1409450828-1920x680.jpg\" alt=\"\" class=\"wp-image-1809\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1409450828-1920x680.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1409450828-800x283.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1409450828-768x272.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1409450828-1536x544.jpg 1536w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1409450828-2048x725.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>A new central ERP system for fruit and vegetable wholesalers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Frutura Obst &amp; Gem\u00fcse Kompetenzzentrum GmbH<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/references\/s-4hana-for-frutura\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg\" alt=\"\" class=\"wp-image-1811\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Redefining digital sales with the SAP Sales Cloud<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Ravensburger AG<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/references\/how-ravensburger-is-rethinking-distribution-with-axians\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Brau Union \u00d6sterreich AG IT relief for the core business through SAP Application Management In order to meet the increasing demands on IT service quality, reliability and internal resource planning, Brau Union \u00d6sterreich opted for comprehensive SAP application management outsourcing to Axians. The focus: operational relief, guaranteed availability and continuous access to know-how. Axians ensures [&hellip;]<\/p>\n","protected":false},"featured_media":1812,"parent":0,"template":"","meta":{"footnotes":""},"industry":[323],"solution":[411,427],"headcount":[440],"class_list":["post-2765","reference","type-reference","status-publish","has-post-thumbnail","hentry","industry-food-beverage-industry","solution-sap-application-management","solution-technical-support","headcount-large-1500-employees"],"lang":"en","translations":{"en":2765,"at":3026,"de":615,"hr":5724},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/types\/reference"}],"version-history":[{"count":4,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2765\/revisions"}],"predecessor-version":[{"id":4703,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2765\/revisions\/4703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media\/1812"}],"wp:attachment":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media?parent=2765"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/industry?post=2765"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/solution?post=2765"},{"taxonomy":"headcount","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/headcount?post=2765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}