{"id":2727,"date":"2025-10-06T09:41:40","date_gmt":"2025-10-06T09:41:40","guid":{"rendered":"https:\/\/solutions.axians.com\/sap\/?post_type=reference&#038;p=2727"},"modified":"2025-10-07T05:43:24","modified_gmt":"2025-10-07T05:43:24","slug":"crm-modernization-at-collonil","status":"publish","type":"reference","link":"https:\/\/solutions.axians.com\/sap\/references\/crm-modernization-at-collonil\/","title":{"rendered":"CRM modernization at Collonil"},"content":{"rendered":"\n<section class=\"wp-block-group stage-subpage is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1372\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg\" alt=\"\" class=\"wp-image-2720\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-800x572.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-768x549.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Collonil-Header-1536x1098.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading headline\">Collonil &#8211; Salzenbrodt GmbH &amp; Co. KG<\/h1>\n\n\n\n<p>Digital sales management with SAP Sales Cloud <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group breadcrumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group references-tags is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-industry wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">consumer goods<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">Shoe care &amp; leather products<\/div><\/div>\n\n<div class=\"taxonomy-solution wp-block-post-terms\"><div class=\"wp-block-post-terms__term\">Jedox connection<\/div><span class=\"wp-block-post-terms__separator no-links\">, <\/span><div class=\"wp-block-post-terms__term\">SAP Sales Cloud<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-big is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<p>The traditional brand Collonil is a well-known and leading brand for cleaning, care and protection products for demanding leather and textile surfaces. The products are &#8220;Made in Germany&#8221; and have been produced in Berlin since 1909. Thanks to a consistent quality and innovation strategy, Collonil stands for the highest level of expertise in care and impregnation and has made a name for itself with high-tech products for sneakers, shoes and the cleaning of stone surfaces.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Initial situation: Sales with analog brake <\/h2>\n\n\n\n<p>Collonil has a strong history in stationary retail and this was precisely where the challenge lay. The sales force was working with manual processes, fragmented information and unused tools: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer information distributed across various sources<\/li>\n\n\n\n<li>Spontaneous and inefficient visit planning<\/li>\n\n\n\n<li>Discount information &amp; order histories can only be accessed via the back office<\/li>\n\n\n\n<li>Lack of strategic sales controlling<\/li>\n\n\n\n<li>Low system usage &amp; acceptance<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The solution: Digital sales management with SAP Sales Cloud <\/h2>\n\n\n\n<p>After the project had been started by another system house, Axians took over responsibility with a clear focus on practical implementation, rapid enablement and a consistent orientation towards the needs of the users. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-50-50 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Phase 1: CRM basis &amp; increased efficiency <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction of a central 360\u00b0 customer view<\/li>\n\n\n\n<li>More efficient visit planning &amp; follow-up<\/li>\n\n\n\n<li>Data-based management of customer relationships<\/li>\n\n\n\n<li>Linking sales planning and customer communication<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Phase 2: Mobile sales with added value<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offline-capable order entry in real time<\/li>\n\n\n\n<li>Discount &amp; price simulation directly from the ERP<\/li>\n\n\n\n<li>Integrated appointment scheduling &amp; visit reminders<\/li>\n\n\n\n<li>Less rework, faster order processing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-9 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">How Axians works: Close to people. Strong in implementation.<\/h2>\n\n\n\n<p>Axians supported Collonil not only technically, but also culturally &#8211; with an approach that understands SMEs: <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-indent-33-33-33 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Understand <\/h3>\n\n\n\n<p>Personal appointments with the field service teams on site made real working methods and hurdles visible. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Design solution <\/h3>\n\n\n\n<p>The SAP Sales Cloud was designed to support the entire customer contact. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\"><strong>Validate<\/strong><\/h3>\n\n\n\n<p>Prototypes were tested together with the users and adapted in several loops. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row row--text is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Anchoring<\/h3>\n\n\n\n<p>Targeted change management ensured a high level of acceptance through real added value and concrete support in everyday life. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group cross-selling is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">This could also be of interest to you<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg\" alt=\"\" class=\"wp-image-1811\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/Feel-well-puzzle-Spielszene-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Redefining digital sales with the SAP Sales Cloud<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Ravensburger AG<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/references\/how-ravensburger-is-rethinking-distribution-with-axians\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1920x1280.jpg\" alt=\"\" class=\"wp-image-2726\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1920x1280.jpg 1920w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-800x533.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-768x512.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-1536x1024.jpg 1536w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/08\/iStock-1205976533-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Digital process power for fresh fruit &amp; vegetables<\/p>\n\n\n\n<h2 class=\"wp-block-heading headline\">Frutura Obst &amp; Gem\u00fcse Kompetenzzentrum GmbH<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/references\/frutura-relies-on-sap-ariba\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Collonil &#8211; Salzenbrodt GmbH &amp; Co. KG Digital sales management with SAP Sales Cloud The traditional brand Collonil is a well-known and leading brand for cleaning, care and protection products for demanding leather and textile surfaces. The products are &#8220;Made in Germany&#8221; and have been produced in Berlin since 1909. Thanks to a consistent quality [&hellip;]<\/p>\n","protected":false},"featured_media":2720,"parent":0,"template":"","meta":{"footnotes":""},"industry":[319,365],"solution":[395,423],"headcount":[442],"class_list":["post-2727","reference","type-reference","status-publish","has-post-thumbnail","hentry","industry-consumer-goods","industry-shoe-care-leather-products","solution-jedox-connection","solution-sap-sales-cloud","headcount-small-800-employees"],"lang":"en","translations":{"en":2727,"at":3007,"de":597,"hr":5690},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/types\/reference"}],"version-history":[{"count":3,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2727\/revisions"}],"predecessor-version":[{"id":3248,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/reference\/2727\/revisions\/3248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media\/2720"}],"wp:attachment":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media?parent=2727"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/industry?post=2727"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/solution?post=2727"},{"taxonomy":"headcount","embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/headcount?post=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}