{"id":6775,"date":"2026-03-31T12:22:56","date_gmt":"2026-03-31T11:22:56","guid":{"rendered":"https:\/\/solutions.axians.com\/sap\/?page_id=6775"},"modified":"2026-04-15T10:14:42","modified_gmt":"2026-04-15T09:14:42","slug":"consumer-goods","status":"publish","type":"page","link":"https:\/\/solutions.axians.com\/sap\/hr\/consumer-goods\/","title":{"rendered":"Consumer Goods"},"content":{"rendered":"\n<section class=\"wp-block-group stage-subpage is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"821\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products1.jpg\" alt=\"\" class=\"wp-image-6791\" style=\"aspect-ratio:2.3333333333333335;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products1.jpg 1277w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products1-800x514.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products1-768x494.jpg 768w\" sizes=\"auto, (max-width: 1277px) 100vw, 1277px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading headline\">Consumer Goods<\/h1>\n\n\n\n<p>Agilnost i iskustvo potro\u0161a\u010da u sredi\u0161tu.&nbsp;Brzo reagirajte na tr\u017ei\u0161ne trendove, upravljajte omnichannel prodajom i kreirajte personalizirane kampanje koje pove\u0107avaju zadovoljstvo i profitabilnost.&nbsp;<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group breadcrumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-centered-gradient is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\"><strong>Brza prilagodba tr\u017ei\u0161tu i fokus na potro\u0161a\u010da.<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Industrija potro\u0161a\u010dkih proizvoda mora pratiti trendove, promjene u potra\u017enji i osigurati odr\u017eiva, personalizirana iskustva.&nbsp;<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group headline-text-slider-icon-text is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Izazovi industrije potro\u0161a\u010dkih proizvoda<\/h2>\n\n\n\n<div class=\"wp-block-group slider-icon-text swiper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swiper-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swiper-slide is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading headline\">Promjenjiva potra\u017enja i sezonski trendovi<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swiper-slide is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading headline\">Pritisak na odr\u017eivost i cirkularnu ekonomiju&nbsp;<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swiper-slide is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading headline\">Upravljanje omnichannel prodajom i e\u2011commerce platformama&nbsp;<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swiper-slide is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading headline\">Sinkronizacija proizvodnje, distribucije i zaliha&nbsp;<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swiper-slide is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading headline\">Analiza tr\u017ei\u0161ta i brza reakcija na promjene&nbsp;<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group text-image-2-columns is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Kako Axians i SAP rje\u0161enja poma\u017eu&nbsp; industriji?<\/h2>\n\n\n\n<p><strong>Platforma za cijeli \u017eivotni ciklus proizvoda i korisni\u010dko iskustvo.<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SAP S\/4HANA Cloud:&nbsp; integrirani poslovni procesi od nabave do prodaje&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SAP Responsible Design &amp; Production:&nbsp; podr\u0161ka odr\u017eivoj proizvodnji&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SAP Customer Experience (CX): personalizirane kampanje i omnichannel upravljanje&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Napredna analitika i AI:&nbsp; bolje razumijevanje tr\u017ei\u0161ta i potro\u0161a\u010da&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizacija promocija i prihoda kroz SAP Revenue Growth Management i Trade Promotion&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supply chain resiliency i logisti\u010dka sinkronizacija za agilno upravljanje potra\u017enjom&nbsp;<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/solutions.axians.com\/sap\/hr\/sap-rjesenja\/\">Na\u0161a SAP rje\u0161enja<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1411\" height=\"744\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products2.jpg\" alt=\"\" class=\"wp-image-6792\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products2.jpg 1411w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products2-800x422.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products2-768x405.jpg 768w\" sizes=\"auto, (max-width: 1411px) 100vw, 1411px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group image-text-accordion is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1411\" height=\"744\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products3.jpg\" alt=\"\" class=\"wp-image-6793\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products3.jpg 1411w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products3-800x422.jpg 800w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Consumer-products3-768x405.jpg 768w\" sizes=\"auto, (max-width: 1411px) 100vw, 1411px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">Vrijednosti za korisnika&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Br\u017ea reakcija na tr\u017ei\u0161ne promjene&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smanjenje vremena do lansiranja novih proizvoda&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pove\u0107ana profitabilnost i zadovoljstvo kupaca&nbsp;<br><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"kontakt\" class=\"wp-block-group contactperson is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading headline\">\u0160to mo\u017eemo u\u010diniti za vas?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1441\" height=\"1858\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Maja-Hleb-2.jpg\" alt=\"Maja Hleb\" class=\"wp-image-6456\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Maja-Hleb-2.jpg 1441w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Maja-Hleb-2-620x800.jpg 620w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Maja-Hleb-2-768x990.jpg 768w, https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2026\/03\/Maja-Hleb-2-1191x1536.jpg 1191w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading headline\">Maja Hleb<\/h3>\n\n\n\n<p class=\"section-headline\">SAP Sales Representative<\/p>\n\n\n\n<div class=\"wp-block-group social is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a class=\"https:\/\/www.linkedin.com\/in\/michael-scharff\/\" href=\"https:\/\/www.linkedin.com\/in\/maja-hleb-562951101\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"\/sap\/wp-content\/uploads\/2025\/06\/icon-linkedin.svg\" alt=\"logo\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"tel:+385 91 460 3066\"><img decoding=\"async\" src=\"https:\/\/solutions.axians.com\/sap\/wp-content\/uploads\/2025\/09\/phone-icon-contact.svg\" alt=\"\" class=\"wp-image-5406\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/meetings-eu1.hubspot.com\/maja-hleb?uuid=4619c942-4289-4176-a824-d2431bd4aae0\" target=\"_blank\" rel=\"noopener\">Rezervirajte termin sada<\/a><\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Goods Agilnost i iskustvo potro\u0161a\u010da u sredi\u0161tu.&nbsp;Brzo reagirajte na tr\u017ei\u0161ne trendove, upravljajte omnichannel prodajom i kreirajte personalizirane kampanje koje pove\u0107avaju zadovoljstvo i profitabilnost.&nbsp; Brza prilagodba tr\u017ei\u0161tu i fokus na potro\u0161a\u010da.&nbsp; Industrija potro\u0161a\u010dkih proizvoda mora pratiti trendove, promjene u potra\u017enji i osigurati odr\u017eiva, personalizirana iskustva.&nbsp; Izazovi industrije potro\u0161a\u010dkih proizvoda Promjenjiva potra\u017enja i sezonski trendovi Pritisak [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6775","page","type-page","status-publish","hentry"],"lang":"hr","translations":{"hr":6775},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/pages\/6775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/comments?post=6775"}],"version-history":[{"count":7,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/pages\/6775\/revisions"}],"predecessor-version":[{"id":7983,"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/pages\/6775\/revisions\/7983"}],"wp:attachment":[{"href":"https:\/\/solutions.axians.com\/sap\/wp-json\/wp\/v2\/media?parent=6775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}